The Private Assets Marketing team is responsible for developing and executing marketing strategy and campaigns to support MSCI’s ambitious Private Assets business growth objectives. The marketing organization at MSCI is a dynamic and fast-growing global function responsible for marketing and communicating our solutions and services to the world’s investors to help them build better portfolios.

As a leading provider of data and tools, we continue to grow our global footprint with institutional investors, asset/wealth managers, banks, hedge funds, pension funds, advisors, and corporations.

This is a highly collaborative role, with great opportunity for impact, and will involve working across MSCI product lines, and with members of the marketing team in PR, design, digital, email, events, and content.

MSCI is a pioneer and a leader in the industry, pushing the envelope on investor-driven solutions, standard-setting, transparency, and research across asset classes. We are looking for a proactive, action-oriented marketing professional with excellent communication skills.

The Private Assets Product Marketing Specialist will report into the Global Head of Private Assets Marketing based in New York and work closely with the team leads across sales, product, marketing, and research.

The candidate should have a strong background in product marketing and marketing communications with an emphasis on creating messaging, competitive positioning, and go to market campaigns.

The ideal candidate is a savvy, creative professional with at least 10 years of relevant experience who takes pride in being a proactive, ambitious, and self-directed individual with a deep understanding of the Index industry and its ecosystem.

• Works closely with Global Head of Private Assets Marketing in New York to develop marketing plans to stimulate ongoing interest and growth in private asset solutions globally.
• Develop comprehensive marketing strategies and plans tailored to promote private assets products – and, in particular, partnerships and resulting products – to drive ongoing revenue growth and to support special initiatives as needed.
• Collaborate closely with the product management, sales, and research teams to align marketing initiatives with business objectives.
• Stay abreast of industry trends, competitor offerings, and regulatory developments. Conduct market research to identify target segments, understand client needs, and inform product positioning.
• Monitor and analyse the effectiveness of marketing campaigns and initiatives and provide actionable insights to help guide strategies for brand positioning, client retention and development, product innovation, and industry partnerships.
• Utilize data-driven insights to optimize campaign performance and maximize ROI, continuously refining strategies based on key metrics and outcomes.
• Develop and refine value propositions for Index products and services, articulating the unique benefits and advantages they offer to our target customers.
• Partner closely with the Centre of Excellence (COE) team to execute multi-channel marketing campaigns aimed at driving lead generation, engagement, and conversion. Utilize digital marketing tactics, events, webinars, and thought leadership initiatives to amplify the reach and impact of marketing efforts.
• Manages and expands the relationship with partners, suppliers, and sustainable industry associations.
• Manages and executes the allocated budget and report on ROI of launches and wider campaigns.

• Bachelor’s / Master’s degree in related field
• 10+ years of experience in marketing within the financial services industry, with a focus on private markets.
• Good understanding of the private market industry and evolving asset class dynamics.
• Excellent organizational skills, ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Confident self-starter with proven leadership qualities, strong interpersonal skills with a customer-centric approach and the ability to build relationships with internal and external stakeholders.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strategic thinker with the ability to translate market insights into actionable plans.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Familiarity with regulatory requirements governing marketing materials in the financial services sector.
• Passionate about diversity, inclusion, culture, and associate engagement
• Global awareness and sensitivity in working across time zones and cultures

What we offer you

• Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.

• Flexible working arrangements, advanced technology, and collaborative workspaces.

• A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.

• A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.

• Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development.

• Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.

• We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

MSCI Inc. is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com and indicate the specifics of the assistance needed. Please note, this e-mail is intended only for individuals who are requesting a reasonable workplace accommodation; it is not intended for other inquiries.

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